From TechCrunch comes the story:

I wonder why Google did not advertise on the market leader Yandex. Does Google not believe that it is cheaper to advertise online or did they hire incompetent marketing managers in Russia? Clearly the only people who will go to Google are the ones who are online. Why would you ever advertise offline?

A brand is consistency of experience. You should know what you will get when you purchase that brand. Any time this consistency is violated, the brand is weakened.

A baby changes everything. My son is now 3 months old. Now that I am getting a full night’s sleep, I hope to start blogging again; this time regularly!