http://technomics.org Thu, 21 Aug 2008 03:35:34 +0000 http://backend.userland.com/rss092 en There is something wrong with advertising: Consumers are trained to tune out advertising because it is annoying. Why should I pay attention to an ad when I am watching a video on Hulu? I am trying to be entertained, not watch a promotional pitch. Tools that allow consumers to skip ... http://technomics.org/2008/08/17/advertising-is-broken/ The New York Times has a really good article on this topic: Let’s be honest. No one actually knows when and where the housing market will bottom. Experts have been proclaiming the bottom is now — this very moment — since Alan Greenspan notoriously predicted the worst was over way back ... http://technomics.org/2008/08/10/is-it-time-to-buy-a-house-in-the-bay-area-2/ Maybe. The prices are still a bit too high but they may come down to reasonable levels in a few months (6-18 months). If you are looking for a detailed explanation, follow along in this long post. Do house prices appreciate in the long-run? Historically, house prices show small appreciation in real ... http://technomics.org/2008/07/07/is-it-time-to-buy-a-house-in-the-bay-area/ From TechCrunch comes the story: I wonder why Google did not advertise on the market leader Yandex. Does Google not believe that it is cheaper to advertise online or did they hire incompetent marketing managers in Russia? Clearly the only people who will go to Google are the ones who are ... http://technomics.org/2008/06/06/google-advertising-on-benches-in-russia/ A brand is consistency of experience. You should know what you will get when you purchase that brand. Any time this consistency is violated, the brand is weakened. http://technomics.org/2008/06/06/what-is-a-brand-2/ A baby changes everything. My son is now 3 months old. Now that I am getting a full night's sleep, I hope to start blogging again; this time regularly! http://technomics.org/2008/06/06/a-baby-changes-everything/ This post is meant for everyone in the technology world who has no idea what marketing is. This includes most engineers, consumers, sales people and marketers themselves. What is marketing? Marketing involves understanding the needs of the customers focusing on a product or a service to fulfill those needs communicating the value of ... http://technomics.org/2008/02/14/marketing-defined-and-described/ Google reported its results today and got punished by Wall Street. Is it really true that Google has a sustainable competitive advantage? I will analyze this by first looking at Google's value chain and then looking at how other competitors may break this down. Google's Value Chain The graphic above is a ... http://technomics.org/2008/02/01/is-google-going-to-be-dominant-in-2013/ What is not a brand Most technology companies do not understand what a brand is. They often focus solely on the representations of brands: A logo is not a brand. Often brands are recognized by logos, but logos are not brands. A consulting company called Interbrand publishes an annual ranking of ... http://technomics.org/2008/01/20/what-is-a-brand/